antena 3 noticias

a3n is a custom typeface commissioned by the in-house team at Antena 3 Noticias, part of Atresmedia, one of Spain’s leading media groups with a presence in television, radio, and film production.

In a world saturated with information, Antena 3 sought an innovative and groundbreaking approach and looked for a new and disruptive art direction, which they entrusted to Gédéon to completely reinvent their design. As a foundry, we were responsible for developing the font for the rebranding. .

Responding to the brief and graphic proposal, we opted for a semi-condensed font to save space in the text compositions. It features a monolinear stroke and a clean, technical feel. In keeping with the containers used in the graphic design, we added a serif-like effect to some characters by offsetting part of the vertical stroke. This creates distinct ink traps that add dynamism and personality.

The result is a bold, highly recognizable and contemporary typeface, both highly functional and expressive, with a distinctive brand identity. An additional version was also developed for medium and small sizes, designed to work perfectly on screen while at the same time establishing a unique visual identity closely tied to the channel’s new visual language.

TThe result is a distinctive and contemporary typeface that is both functional and expressive, with a distinctive brand identity available in seven cuts and suitable to work perfectly on screen while establishing a unique visual identity closely linked to the channel's new visual language.