seville, a ‘smart font’ for fitbit

seville font is a custom font for fitbit, a company specialized in health-oriented and sport devices based in san francisco, california.

seville font, the name with which this font has been baptized, is an exclusive version of our font bariol and it is mainly used in their fitbit blaze smart watch. the original font has experimented numerous changes to be adapted to the needs of the new device. on the one hand, the most visible are modifications in many glyphs to make the font more personal, new punctuation symbols (gaining simplicity, reading and modernity) and new diacritics. besides of those, it has been taken more subtle changes, such as optic adjustments and a increased spacing between letters to enhance the reading of the font adapted to a use in small screen.

(image: seville-font-04.jpg caption: a comparison of bariol regular (left) and seville regular (right).)

(image: seville-font-05.jpg caption: a comparison of seville regular (up), and bariol regular (bottom).)

seville font was initially developed in two weights, regular and book but now the family is being increased to a wider range of weights including italic versions, condensed versions and no rounded endings versions.