snapdeal

snapdeal is a custom font for one of the largest online marketplace in india, commissioned by londoner brand and design agency designstudio.

designstudio created new branding for e-commerce site snapdeal and commissioned us to updated the typeface to make it “digital-first”. snapdeal font, the name with which this font has been baptized, was set up in four weights and is an exclusive version of our font bariol, a typeface that builds on snapdeal’s heritage by referencing the original rounded typography, but also is purpose built for digital, ideally suited for snapdeal’s hugely popular website and app.

(image: snapdeal-04.jpg caption: a comparison of bariol regular (up) and snapdeal regular (bottom).)